A great success for Woerden

No one would have dared to predict that the level of involvement and enthusiasm would be so great. The campaign received a lot of attention and provided an enormous boost in involvement and customer loyalty. It also resulted in increased visibility for the participating associations and clubs. An initiative that has proven to be a great success for the associations and clubs, not only financially, but also socially!

A campaign with social impact

Together with 92 foundations, associations and clubs, we have achieved an extraordinary result with this campaign. The campaign ran from 17 August to 6 October at Jumbo Langerak, Jumbo van Well and Jumbo Bijlsma. During this campaign, customers could save tokens and donate them to their favourite association or club. Thanks to this involvement, a total amount of 30,000 euros was distributed among the participating parties.

How did this campaign actually go?

Besides the fact that it was a successful campaign and had a good run, it is always nice to know the figures. Here they are!

0
participants

foundations, associations and clubs

0
euros

divided among three shops (10,000 euros per shop)

0
tokens

donated by enthusiastic customers

What were the concrete results of this campaign?

In addition to the enormous number of tokens donated and the amount distributed, we also see long-term positive effects:

  • Increased brand awareness for participating clubs and foundations
  • Stronger ties with the community thanks to the active involvement of customers
  • Strengthened relationship between shops and customers thanks to the common goal created by the campaign

A total of 326,669 tokens were donated! A great campaign that was received with great enthusiasm by everyone.

Jurgen Langerak - Woerden 

Social involvement in practice

This campaign underlines the importance of local initiatives and how they contribute to a stronger community. By using a simple savings mechanism, customers could contribute directly to associations and clubs that are close to their hearts. This not only provided a financial boost, but also increased interaction and involvement within Woerden.

Questions about this campaign?

Do you have any questions or would you like to know more about this campaign? Discover the possibilities for your store! Contact our account manager and see how you can use this promotion successfully.

 

+31 (0)6 899 744 29
s.stupers@localloyaltygroup.com